Once upon a time there was a young man by the name of Isaac. And Isaac was sick and tired of being sick and tired of the same old routine. Living in a box world, driving a box car and working in a box cubicle. He was sick of it and realized “There’s got to be more then this in life”. Seeking a way out, he turned to his passion, business and action sports! He had failed at past businesses but that didn’t stop him. Realizing a need for a brand that would capture the true essence of California and its beauty he came up with Cali the true essence of freedom. Cali is one of few places in this world where you could go surfing, skateboarding and snowboarding all on any given day, Bmx riding too. Cali is a new dominating factor in today’s action sports market. Designed for quality unique clothing and accessories. Our belief is Cali: The True Essence Of Freedom. The freedom to do what you want and wear what you want. Mission Statement: To take over the WORLD! To create a brand that lives and promotes the true essence of freedom in its products.