Allan Cooke Named Haro's New Brand Manager

Haro just made a big announcement. Allan Cooke is now the company's BMX Brand Manager. This is pretty big news—congrats to both Allan and Haro.

May 13, 2009, 2007-Vista, CA-Haro Bicycles is proud to announce that they have appointed Allan Cooke to the position of BMX Brand Manager.

“I am very excited about the addition of this bright young talent to our BMX group” said Joe Hawk, Haro’s Chief Operating Officer.  “Allan brings a fresh new approach and a unique collection of skillsets; when combined with the talents of the current Product Development team, it will ensure that Haro maintains its edge as the leader in BMX for years to come.”

Allans’ experience in the world of BMX is broad, highlighted by over 11 years as a professional rider resulting in Gold, Silver and Bronze medals at contests such as X Games, Gravity Games and more.  While sponsored by Specialized, he was exposed to the product development and marketing processes in addition to the duties and responsibilities typically handled by a Team Manager.  Allan is the creator of the Local Exposure Tour, working directly with young riders at local parks and cultivating talent many of whom have gone on to become pro athletes. In addition, Allan has hosted or appeared in several BMX-related television specials aired on the Discovery Channel, Fuel TV, ESPN and many more.

“I am very excited to be given this opportunity at Haro and to begin the transition from a full time competitor to the business side of BMX. I am confident the perspective that I bring to the job along with the skills that I will soon learn will produce a winning combination for us both,” say Cooke.  “In addition to my duties at Haro, I will continue to compete this year in X-Games and Dew Tours as well as producing the Local Exposure Tour.  Haro isn’t just a company full of people designing and selling bikes, it is a company full of people that are into riding bikes which means I can work hard and still ride my bike as much as possible.  I wouldn’t want it to be any other way.  While I know I will miss my friends in Greenville, I’m really excited about this opportunity”

Haro is a recognized leader in providing innovative performance bikes, parts and accessories to the BMX, dirt, freestyle/street, and mountain bike markets.  The company currently has over 1800 dealer locations throughout the United States and distributors in 51 countries worldwide.  Bob Haro, who is known in the BMX industry as the “Father of Freestyle,” founded Haro Bikes in 1978.

For more information, including recent company news and an online catalog, please visit www.harobikes.com.