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Dave Mirra Wns PlayStation Pro Moment For Signature "Air Traffic Controller" Trick

AST DEW TOUR ANNOUNCES DAVE MIRRA AS PLAYSTATION® PRO MOMENT WINNER FROM PLAYSTATION® PRO IN ORLANDO

Fans Pick Dave Mirra for his No-Handed 360 Backflip in Competition at Tour’s PlayStation Pro®

NEW YORK – November 10, 2008 – The AST Dew Tour today announced Dave Mirra as the winner of the PlayStation® Pro Moment Award from Orlando’s PlayStation® Pro. Voting began on Monday, October 20, the day after competitions ended. Fans could view the videos at AST.com or on V CAST Videos from Verizon Wireless and vote online at www.AST.com or via text on Verizon Wireless until Friday, November 7.

Fans selected Mirra for his impressive no-handed 360 backflip, a trick he calls the air traffic controller.
,br> “I'm so stoked to have won the final PlayStation Pro Moment for the '08 season,” Mirra said. “It's been a great Dew Tour season and it's an honor to round out the year with the award.”

Mirra faced stiff competition for the PlayStation® Pro Moment Award. Other Pro Moment nominees included:
,br> · Ryan Nyquist (BMX Dirt), displayed his mastery of the technical barspin 720 when he pulled off the trick during the BMX dirt finals.
· Simon Tabron (BMX Vert), landed three complete revolutions to pull off a 900 on the vert ramp at the Orlandoevent.
· Wiley Fulmer (FMX), executed an awe-invoking double nac to the amazement of the fans at the PlayStation® Pro.
· Paul Rodriguez (SKB Park), pulled off a switch stance, frontside bluntside shove it down the handrail and it helped earn him a second-place finish at the event and in season standings.
· Pierre-Luc Gagnon (SKB Vert) made the 360 flip mute to fakie look easy when he pulled it off en-route to his event victory and first place finish in the season standings.
Mirra wins $5,000, a PLAYSTATION®3 and a library of games to reward his skills. Online polls open on the Monday following each event.

Further, Mirra will select his favorite amateur trick from the PlayStation Rising Stars presented by Woodward. The talented amateur selected will win a PSP® (PlayStation®Portable) and library of games. But that's not all; their video will also be displayed next to the pro's at AST.com and on the PLAYSTATION@Network.
,br> The AST Dew Tour, which just wrapped up its fourth season, is the most watched and attended action sports property in the world. Attendance for the 2007 AST Dew Tour totaled 280,000 and an average of 41 million viewers tuned in via NBC andUSA each year. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup that will be awarded in Orlando at season’s end to champions in each of the six disciplines. The 2007 Dew Cup winners include Nate Adams (Freestyle Motocross), Jamie Bestwick (BMX Vert), Ryan Nyquist (BMX Dirt), Daniel Dhers (BMXPark), Shaun White (Skateboard Vert) and Ryan Sheckler (Skateboard Park).

The complete 2008 AST Dew Tour schedule is as follows:
Event Date Location
Panasonic Open June 19-22 Baltimore, Md.—Camden Yards SportsComplex
Right Guard Open July 17-20 Cleveland, OH—North Coast Harbor
Wendy’s Invitational Aug. 21-24 Portland, Ore.—Rose Quarter
Toyota Challenge Sept. 11-14 Salt Lake City, UT—EnergySolutions Arena
PlayStation® Pro Oct. 16-19 Orlando, Fla.—Amway Arena

AST
The Action Sports Tour (AST) is the recently created umbrella brand and organization of the world’s most prestigious action sports events. Currently the AST consists of two national tours, one international event and an amateur series: AST Dew Tour (debuted in 2005), AST Winter Dew Tour (debuting in 2008), AST China (debuting in 2008), and Free Flow Tour (debuted in 2005). The AST properties are home to 280,00 spectators each year and broadcast in 100 countries and 280 million homes worldwide. The AST Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse – the largest in action sports – and an additional $1 million bonus pool. Each event features skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross. At season’s end, the overall point’s leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. Key lifestyle elements at each Tour event include the Festival village, specialty competitions, and live cutting edge music. The AST Dew Tour partners include Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Wendy's,Toyota and PlayStation® (event title sponsors). Associate partners include Ball Park, Mongoose®, Nike 6.0, NowWhat.com and Verizon Wireless. More information can be found at www.ast.com.

NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.Visit us on the Web at http://www.us.playstation.com

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