ESPN Teams Up with Dish Network to Offer Interactive X Games
ESPN, EchoStar Communications Corporation’s DISH Network, and X Games are putting X Games fans in control. ESPN and DISH Network will present innovative coverage of the X Games, August 3 - 6 from 9-11 p.m. ET, with ESPN Interactive X Games, an interactive platform that will allow viewers to monitor six camera feeds in a mosaic format on DISH Network’s DishHOME channel 100.
The ESPN Interactive X Games mosaic will include six windows on one screen. The windows will include ESPN, four different X Games events and a best of X Games highlight reel. Customers can choose to watch all six windows at once or watch one in full screen. The X Games Xtended pay-per-view event, including interviews with key athletes and behind the scenes footage can also be ordered through the DishHOME interactive banner.
“We’re thrilled to bring X Games fans an exclusive and innovative viewing experience,” said Matt Murphy, senior vice president, broadband and interactive sales, ESPN. “The success of ESPN Interactive Indy with Dish Network in May was an indicator of the strength of the ESPN and ABC Sports brand resonating with sports fans willingness to interact with their TV’s when provided with a compelling interactive product. We look forward to providing more opportunities like this in the future.”
“For teenagers and young adults the X Games are more popular than the Olympics, so we are very excited to combine the X Games and interactive TV for our younger audience,” said Scott Higgins, director of Interactive Programming for DISH Network. “This is a great example of why we are the leaders in interactive television.”
Live coverage of the X Games will include BMX Freestyle Dirt, BMX Vert, Moto X Best Trick, Moto X Freestyle, Moto X Step Up, Surfing The Game, Skateboard Big Air, Skateboard Street and more.
ESPN Interactive X Games is free to all DISH Network subscribers. For more information on how to subscribe to DISH Network call 1-800-333-DISH or visit www.dishnetwork.com.
EchoStar Communications Corporation (NASDAQ: DISH) serves more than 12.2 million satellite TV customers through its DISH Network_, the fastest growing U.S. provider of advanced digital television services in the last five years. DISH Network offers hundreds of video and audio channels, Interactive TV, HDTV, sports and international programming, together with professional installation and 24-hour customer service.
ESPN, Inc. is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU, ESPN Today), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360 (Broadband), Mobile ESPN, ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.