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Fathead Wall Graphics Adds Dave Mirra & Ryan Nyquist

Livonia, MI.  August 13, 2007 – Fathead®, the fast-growing sports and entertainment brand best-known for its life-size wall graphics, has launched its action sports product line. The product line includes stars from Motocross, BMX, skate, surf and snow. The majority of Team Fathead will be competing at the AST Vans Invitational Dew Tour, August 16th – 19th in Portland, OR.
 
The debut Fathead Action Sports athlete roster includes Travis Pastrana and Chad Reed of Motocross, Dave Mirra and Ryan Nyquist of BMX and Ryan Sheckler of skate, who all recently competed in ESPN’s X-Games 13.  Future Fathead roster members will include snowboarders Travis Rice and Eddie Wall, skateboarders Bucky Lasek and Paul Rodriguez and surfers Andy and Bruce Irons waiting to take center stage on the walls of Action Sports fans across the country.
 
“Fatheads are very popular in the sports world so it is an honor to be among the first few Action Sports athletes to have one.  I’m really looking forward to being a part of the team,” says 17 year-old skate phenom Ryan Sheckler.  Stephen Astephen, Principle, WMG agrees, “Action Sports is based on authenticity and originality. It’s great to see companies like Fathead bringing out what is best in Action Sports by introducing original, authentic products.”  Adding: “We are very pleased to see that Fathead has gotten into the game, and WMG is helping Fathead bring these athletes closer to fans than ever before.”
 
“Fathead prides itself in connecting people with their passions. Anything Fathead does has to be cool, fun and relevant to fans of Sports and Entertainment. These action sports athletes were selected based on their intensity, innovation and natural instinct to put it all out there in big, fun and amazing ways.  These guys perform some of the most incredible feats in the world and do it with what we like to call Fattitude,” said Brock Weatherup, Chief Executive Officer of Fathead.  “These athletes push themselves to go higher, farther, and faster, with style, every time they compete.  Now fans can bring the best of Motocross, skate, BMX, snowboarding and surf into their homes like never before!”
 
The action sports stars can be purchased on the company’s Web site, www.fathead.com or by calling (877)-FATHEAD where over 300 of the best sports and entertainment images can be found.
 
A “Fathead” is a bold, colorful, life-size wall graphic of sports and entertainment stars. The 3-D-like vinyl graphics have a special adhesive backing that enables them to be moved from wall to wall.
 
In addition to action sports, Fathead also offers NASCAR race cars, NFL and collegiate football helmets, and collegiate and professional team logos.  Other Fathead offerings include MLB, NBA, NHL, MLS, Dallas Cowboys Cheerleaders, and Sports Illustrated Swimsuit models, Star Wars, Spider-Man, Family Guy and The Simpsons.
 
Fathead players are approximately 6 feet tall by 3 feet wide, helmets are approximately 4 feet tall by 4 feet wide, race cars are about 3 feet high by 7.5 feet wide, while logos vary, ranging from 3 to 4 feet tall by 3 to 4 feet wide.
 
High-resolution images from the action sports product line can be provided upon request.

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