GT Bicycles Introduce “The Project” Team
Lake Forrest, CA – June 12, 2008 – GT Bicycles is proud to announce its new BMX team program called “The Project.” This progressive team is made up of ten riders from around the world who were selected through an online contest held on the Vital BMX website.
Members of the Vital BMX website community were invited to upload a video featuring their riding and a short interview as their contest entry. GT received over 200 videos and selected the top 10 riders to be part of the new GT Project team. The riders span across the planet from the UK, Australia and all over the US. GT has developed a new dirt / street frame of the same name (The Project), available exclusively to the selected Project riders, to support this program.
“This is a great opportunity for talented riders that haven’t been discovered yet to ride a great bike, and to be part of our family,” said Chuck Fallon, GT BMX Team Manager. “This is how BMX got started back in the day, and this is what BMX is really all about.”
“The Project frame is designed for street and dirt riding, because kids ride everything – not just dirt and not just street,” explained Kahler. “It comes with removable Oryg tabs, a 21inch top tube, and weighs in at 5 pounds.”
For now, these frames are available exclusively to Project riders.
GT Project riders receive a custom-made Project frame, t-shirts, hats, and decals. Riders are expected to provide content to GT Bicycles for the Web site (photos, videos, blogs, info about their favorite places to ride, tricks they’ve learned, etc.).
The GT Bicycles website will launch the pages dedicated to the GT Project on June 15th.
GT Bicycles is part of the Cannondale Sports Group Division of Dorel Industries (TSX: DII.B, DII.A).About GT Bicycles
Built on its race-proven performance products, GT Bicycles has been designing technologically advanced bikes in the road, mountain and BMX categories since 1973. For more information about GT Bicycles, please visit www.gtbicycles.com.About Dorel
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and bicycle categories with an array of trend-setting products. In the Juvenile segment, Dorel’s powerfully branded products such as Quinny, Maxi-Cosi, Safety 1st and Bébé Confort have shown the way to safety, originality and fashion. Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and SUGOi have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. The Company exerts relentless innovation and marketing flair across all of its divisions. Dorel is a $2 billion company with forty-six hundred employees, facilities in seventeen countries, and sales worldwide.
US operations include Dorel Juvenile Group USA; the Cannondale Sports Group; Pacific Cycle; Ameriwood Industries which produces ready-to-assemble furniture; Altra Furniture; and Cosco Home & Office. In Canada, Dorel operates Dorel Distribution Canada and Dorel Home Products. Abroad, operations include Dorel Europe and IGC in Australia, a manufacturer and distributor of juvenile products. Dorel Asia sources and imports home furnishings products. Dorel China has eight offices which oversee the sourcing, engineering and logistics of the Company’s Asian supplier chain.