Temecula, CA—On May 10, 2012,
SNAFU has been sold and is under new ownership. Matt Bischoff has been hired as new Brand Manager.
brand manager Harold "McGoo" McGruther approached Bischoff regarding
the SNAFU takeover last winter. After 13 years at the helm of the
boutique brand he co-founded in 1999, the 50-year-old bike-industry
veteran simply chose to pursue other business interests.
Bischoff has been a part of the SNAFU team since the brand's inception
in 1999, and brings to the program a wealth of enthusiasm and
Matt's new responsibilities with SNAFU include sales, product development, team and brand management.
Expect some new and fresh things coming very soon from SNAFU.