Press Releases

DEW TOUR ANNOUNCES TICKETS ON SALE FOR 2009 SEASON

Exclusive Ticket Deal Running May 11-17, Buy One, Get One Half Off

Burr Ridge, Ill. – May 11, 2009 – The Dew Tour, the world’s premier season-long action sports tour, today announced tickets for all the 2009 events are available for purchase beginning Monday, May 11. The fifth season of the Dew Tour kicks off June 26 in Chicago’s Grant Park.

For the first week that tickets are on sale, the Dew Tour is running a special promotion. With any purchase of a Reserved or Action Zone ticket between May 11-17, fans will receive the second ticket of equal value for half price.

Action Zone tickets are for adults and children and provide access to priority reserved seating for all finals contests on purchased day, in addition to official Dew Tour merchandise, a behind-the-scenes tour, athlete autograph session, merchandise discount coupon, Fast Pass access into all venues and interactive areas, and cold Mountain Dew. Reserved seating tickets are available for children and adults and guarantees seating for all finals competitions on purchased day.

Fans can also purchase grounds pass tickets for the final four events of the Dew Tour. The promotion will not apply to grounds pass tickets.

Tickets are now on sale at Ticketmaster, Ticketmaster.com and select Ticketmaster retail outlets for all events (with the exception of the Wendy’s Invitational). A complete breakdown of ticket availability is as follows:

·            Nike 6.0 BMX Open, June 26-27, Chicago: Tickets will be available at Ticketmaster.com or by phone at (800) 745-3000.

·            Skate Open, July 24-25, Boston: Tickets will be available at Ticketmaster.com or by phone at (800) 745-3000.

·            Wendy’s Invitational, August 13-16, Portland, Ore.: Tickets will be available at Rose Quarter Box Office, participating Safeway and TicketsWest locations, by calling (877) 789-ROSE, or at ComcastTIX.com.

·            Toyota Challenge, September 17-20, Salt Lake City: Tickets will be available at Ticketmaster.com or by phone at (801) 325-SEAT.

·            PlayStation^® Pro, October 15-18, Orlando: Tickets will be available at Ticketmaster.com or by phone at (407) 839-3900.

For more information on 2009 Dew Tour tickets, please visit allisports.com.

The complete 2009 Dew Tour schedule is as follows:

Event                           Date                             Location

Nike 6.0 BMX Open        June 26-27                    Chicago, Ill.—Grant Park

Skate Open                   July 24-25                     Boston, Mass.—TD Banknorth Garden

Wendy’s Invitational       Aug. 13-16                    Portland, Ore.—Rose Quarter

Toyota Challenge           Sept. 17-20                   Salt Lake City, UT—EnergySolutions Arena 

PlayStation^® Pro            Oct. 15-18                     Orlando, Fla.—Amway Arena

Entering its fifth year, the Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2008 Dew Tour totaled nearly 275,000 and an average of 49 million viewers tuned in via NBC and USA. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup that will be awarded in Orlando at season’s end to champions in each of the six disciplines. The 2008 Dew Cup winners include Chaz Ortiz (Skateboard Park), Pierre-Luc Gagnon (Skateboard Vert), Jamie Bestwick (BMX Vert), Cameron White (BMX Dirt), Daniel Dhers (BMX Park), and Adam Jones (Freestyle Motocross).

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Dew Tour

The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At season’s end, the overall point’s leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA.  Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel.  The Dew Tour partners include Mountain Dew (tour title sponsor); and Wendy's, Toyota and PlayStation® (event title sponsors).  Associate partners include Ball Park, Nerf, Nike 6.0, and Verizon Wireless. More information can be found at www.allisports.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand.  The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.allisports.com.

NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

MTV Networks 

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

BIG IN BAVARIA
 – 
A massive dirt line and a high level BMX contest
during the BIKE EXPO on July 25th in Munich

Munich, March 26th 2009 – Germany will host a high-class BMX dirt jump contest called the “BIG IN BAVARIA”. The comp unites the world’s best BMX dirt jumpers during the BIKE EXPO, the brand new international bicycle trade show from July 23rd to 26th. As you can guess, hearing the title “BIG IN BAVARIA”, it’s not only about huge doubles and 20.000 Euros prize money, but also about the 25 invited big names like Cory Nastazio, James Foster, Luke Parslow, Ryan Guettler, Ryan Nyquist, Dave Dillewaard, Corey Bohan, Alejandro Caro or Cameron White.
 
Tarek Rasouli, managing partner of rasoulution, the agency which is in charge of the BIG IN BAVARIA, explains its concept: “Munich is well known worldwide for the Oktoberfest and the Hofbräuhaus. Some of the BMX pros have already been in Munich, riding the various spots and enjoying the Bavarian lifestyle. The BIKE EXPO is the new melting pot for the global bicycle industry and the perfect chance to get the world’s best pros all together. A perfect dirt line, 20.000 Euros overall prize money, a unique Bavarian flair, as well as thousands of spectators make the perfect framework for the athletes from all over the globe.“
 
To present a world class dirt line, the well experienced track builder and long term BMX pro Markus Hampl takes care of the course design: “The BIG IN BAVARIA gonna kick ass! I have 180 meters to build whatever I want to. So I made my decision for a big starting tower with a smooth step down. Six huge dirt doubles will follow, a part of this section will also feature two parallel lines – perfect for transfers. A step up - step down combo somewhere in between also offers some more diversity. I can promise you one thing for sure: there will be massive jumps giving you a lot of air time.”
 
The BIKE EXPO is open for consumers on Saturday and Sunday, July 25th and 26th, and offers a well-packed side program. The BIG IN BAVARIA dirt line is the center of the “Park and Ride Zone”, which features a bike test track for everybody, a mini ramp show, booths of the freshest dirt brands, food and beverage, as well as a big music stage. After the BIG IN BAVARIA BMX finals on Saturday evening, the visitors and riders will go off when they get to see the international music act. On Sunday, the world’s best mountain bike riders will battle for another 20.000 Euros prize money on the same dirt line. 
 
Make your way to the BIKE EXPO and see the bicycle industry’s latest news, get an autograph from the world’s best dirt riders and check their stunning tricks on the BIG IN BAVARIA jumps.
 
Take your chance to visit Munich. Please find detailed information about the tradeshow program soon on www.bike-expo.com.
 
 
For media related requests, please don’t hesitate to drop us a mail:
high@rasoulution.com or Maud.Hoff@messe-muenchen.de.