The Good: The 777 rim holds up to most beatings. Nice sound ( I don't like anything to loud, it's a nice in between )
The Bad: This hub does not take a beating. I had a bearing explode and the metal fragments chewed up all the internals.
The hub didn't last long, but Cinema has some good reps working over there and they replaced the bearings and driver free of charge, even though it was outside of warranty. I would recommend Cinema as a brand just not this particular product.