Lightweight, quality construction, welded seam, and clean look.
After a week of hard riding (flairs, big 180s) the spokes were pulling through the rim. Up till then I had been truing it daily to keep it straight. Just not strong enough to hold up to serious abuse.
If your a racer, get this thing. But if your going to be dishing large amounts of abuse as common in freestyle, go with the Orbit rim by DK.