March 5, 2009- Sidewall Distribution is proud to announce the addition of Cream BMX Magazine to their line of distributed brands.


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Based in Paris, France, Cream BMX Magazine, a bi-monthly BMX lifestyle magazine now entering its 10th year of publication, celebrates the diversity of the international BMX world through iconic photography, innovative design and editorial content that steps outside the realm of traditional BMX journalism and exposes the rich subcultures within BMX. Cream BMX has long been known for its devotion to the new school of flatland and additionally pays homage to the old school side of BMX. Cream is also recognizable for its rather unorthodox approach to the BMX magazine cover. Edited by Parisian flatland Alain Massabova and featuring exclusive photography from Manu Sanz, Cream has been self-published since 2003.


Effective immediately, Sidewall Distribution will be responsible for the exclusive U.S. distribution of Cream. Issue 32 of Cream will be available directly from Sidewall by mid-March.


For more information on Cream, please visit http://www.creamofbmx.com, and to obtain future issues of Cream BMX in the U.S., contact Sidewall Distribution to find a Dealer or News Stand near you. Contact Sidewall Now


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Sidewall Distribution is proud to distribute Hoffman Bikes, Simple BMX, Roundabout, SNAFU, 43Hardware, Alienation, So What Does That Mean?, Coalition BMX ,Kuat Racks Superstar BMX and St. Martin in the US.


About Issue 32


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