A Look Inside Micreation 

Photos/interview: Justin Kosman

BMX may be the foundation that Micreation is built on, but the brand represents a lot more than simply riding a bike. Justin Kosman interviewed Micreation’s Dave Jacobs to find out about the brand’s origins and what to expect in the future. 

(Click any image to see the Micreation photos, plus photos of Dave Jacobs and Tony Neyer in action) 

When did you start the Micreation brand and how did you come about the name "Micreation"?
Well it’s a long story, but basically it was one of the low points in my life when I came up with the name. It was about five years ago when I actually came up with the name. I was setting up an e-mail account so that I could send out resumes to get a job. It’s funny, Micreation was the first name that popped in my mind when I was trying to come up with an e-mail address. The more I thought about it, I realized how significant it was. That’s when I got the idea for a clothing company. It's crazy how things like that happen. I realize now looking back that it was one of those synchronistic moments that change your life. The basic meaning behind it is that your perspective is your creation. You’re always making a choice about how to react to circumstances. You can choose to make the most of it, or see the negative aspects. Either way, that is your creation. It also has a lot to do with creativity, obviously. I think that everyone has their creative side, and when people can connect with that, it changes them in a positive way. I think that it helps people realize the power they have over their own lives and the path that they choose. The Micreation philosophy is summed up with "create to be re-created."

What are some of your design influences?
Influences are everything around us. Micro to macro, animals, photosynthesis, philosophy, quantum physics, ancient mathematics, politics, music, people, astronomy, mystery, etc.

MICREATION HAT Who rides for Micreation?
Josh Suhre, Tony Neyer, Larry Alvarado, Ian Schwartz, Eli Platt, Aaron Bostrom, Eric Cuiper (AKA "Barney"), Chad Shackelford, and Joe Cox from the UK was recently added to the official team. I hook up rapper CasOne and DJ Figure from the East Coast also.

What are you most excited about in the new clothes?
Well, I'd say that I'm most excited about Aaron Bostrom's  "We Came From the Stars" shirt. It’s really conceptual. It may not seem that way at first but if you look deeper into it, his facial hair is in a spiral pattern. This is the same spiral that a galaxy spins in, the same spiral that is on the shell of a snail, and found throughout nature including humans. I'm also happy with how the embroidery turned out on the sweatshirts.

What are some things you learn when working with more intricate clothing screen printing and embroidering?
I guess the main thing is coordinating the print with the correct inks to make it look and feel right. I've learned a lot by working directly with my print and embroidery guys, they're always down to help me make a design work. There is a lot to keep in mind in a design. Placement, ink types, colors, feel, branding, production limitations, cost, etc. It’s a never-ending process.

Where have you been riding lately?
Actually I've been so busy lately that I haven't been able to ride much. When I do get to ride, I'll either ride street with Aaron Bostrom, or go to the Vans skatepark at The Block [Orange, CA].

Tony Neyer Any big plans coming up?
Lots of stuff in the works. Currently I'm working on getting Micreation in other shops in and outside of BMX. I have a new graphic designer working with me on some fresh designs for spring. There is a major video project in the works, its not what you would expect. I'm collaborating with 9-5 Films, the producers of the Shook video series and Local Exposure Tour, among other releases. I'll be doing a press release sometime in the near future about this. Everything else I'll leave to your imagination.

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