Nike Steps Away from BMX
Multiple sources confirm that the Nike BMX program as we know it is coming to an unfortunate end. 

The writing was on the wall (no pun intended) when the entire European team was not re-signed in July of this year. 

Shortly after, Garrett Reynolds’ contract expired and he was not re-signed. Chad Kerley was up next and met the same fate.

Dennis Enarson’s contract expires at the end of this month. As of this very moment, he’s still a Nike athlete, but all signs point to that wrapping up as of November first. 

Now, a strange curveball to the situation - Nigel Sylvester will continue to be a part of Nike. No official word on what that exactly entails, but expect him to still be reppin’ the Swoosh moving forward. 

Only one of these recently-departed riders has secured a new sponsorship and you can expect to hear all about that very soon. For the time being, the others remain free agents - which speaks loudly of the current lack of shoe brands supporting BMX.

It’s never great to see a large brand stepping away from BMX, but it’s nothing we haven’t seen before and it’s nothing we won’t see again in the future. Time rolls on, BMX kicks ass, and you can bet your last dollar that you won’t be seeing any less of Garrett Reynolds, Chad Kerley, and Dennis Enarson. 

 

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