Edited Date/Time:
Out of boredom, I took few minutes to make a little benchmark about BMX brands followers.
Only companies which produce 20'' freestyle (dirt/street/park) frames/completes:
1 Cult - 421K
2 Fit - 263K
3 Stranger - 260K
4 Total - 246K
5 Subrosa - 242K
6 Federal - 227K
7 Sunday - 218K
8 Fiend - 214K
9 Fly Bikes - 200K
10 Wethepeople - 180K
11 Kink - 176K
12 BSD - 161K
13 Mafia - 155K
14 Volume - 152K
15 Hyper - 149K
16 Haro - 126K
17 SE - 123K
18 S&M - 117K
19 Colony - 103K
20 United - 98K
21 Mutiny - 62K
22 FBM - 58K
23 Premium - 58K
24 DK - 47K
25 Stolen - 44K
26 Moongose - 32K
27 Tall order - 30K
28 Bonedeth - 30K
29 Eastern - 26k
30 Terrible One - 25K
31 Verde - 23K
32 Hoffman - 22K
33 Deco - 21K
34 Division - 19K
35 GT - 18K
36 Redline - 17K
37 KHE - 16K
38 Standard - 15K
39 Fiction - 13K
40 Radio - 10K
41 Deluxe - 7K
42 Cryptic - 1K
Interestingly, oldschool brands are the least popular.
Also it seems that Rich Hirsch's strategy of recruiting youtubers and not paying his team was succesful because it ranks as the 3rd most popular on IG!