Skateboarding Voted into The Olympics

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8/3/2016 1:21 PM

Skateboarding is now officially an Olympic sport -

Skateboarding Is Now an Olympic Sport

Is BMX Park next?

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8/6/2016 3:18 AM

Sweet

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"haha, did you steal that bike? hurhrhrurhurr" "no, fuck you thats just the brand."

8/6/2016 8:30 AM

I can imagine bmx following suit. It was kind of inevitable with skateboarding considering how big and mainstream it is. Unfortunately a lot of smaller companies are suffering as the bigger companies are making so much money out of it, essentially taking the money out of their pockets. The only benefit is the underground side of skating is becoming more fun, with the pro's that aren't big household names pissing about and having fun with it. Not treating it like a way to become rich and famous.
If bmx does end up in the Olympics, a lot of rider owned brands will suffer in the same way as all the big companies will be promoting the events, sponsoring all the "big" named riders, and every kid that starts will want those parts.

It can't really benefit riding or skateboarding though. A lot of people will become rich and famous. But the money won't filter through to anyone else.
Look at what's already happening in skateboarding and bmx with Nike and all these energy drink companies. They sponsor a couple of riders, hold a few big competitions and events. But they haven't invested in any way. It's all just promotion to line their own pockets. The winners of the comps get silly money. But the companies aren't putting their hands in their pockets to help the scene, and if they do, it's an absolutely tiny percentage of the money they're making from it.

It's just mass commercialisation of our hobby, and essentially sticking their fingers up at the rest of the industry.

Bike companies like mongoose, GT etc. Will probably knock out a load of shit bikes that all the new kids will want because they sponsor winners. Taking money from all your favourite brands that have worked hard to get where they are (although I'm sure a few brands will happily sell out and get rich).

Buy fbm and make your own fun :p

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8/6/2016 9:51 AM

Great point Steve, being a skateboarder I remember all of the outrage of Nike skateboard shoes when they came out. Plenty of core skaters refused to buy them. However you see them in all the local skate shops run by skaters. I would do the same to keep the lights on !

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8/6/2016 10:35 AM

byron429 wrote:

Great point Steve, being a skateboarder I remember all of the outrage of Nike skateboard shoes when they came out. Plenty of ...more

But skaters would buy different shoes if Nike didn't get involved. Fallen have just gone under and lakai are also on their way out. But what have Nike actually done for skateboarding? They pay a few pro's more than another brand can afford, so it's good for those pro's. They put a couple of ledges at southbank and bought out the old PlayStation skatepark in London. But the cost of that to them is miniscule compared to the amount of money they make out of it.

I was talking to an old friend earlier who skates. He made the point perfectly. Think how many businesses are going to get involved when they see how popular it is. And all the kids that start because they see it in the Olympics are going to be drawn to these big companies with their flashy logo's and adverts (plus the parents will be drawn more toward the cleaner cut image), so they buy stuff from them instead of the skateboard companies that were started by skaters. Plus those kids won't get what skateboarding is about, they'll see it as a competitive sport that's all about being the best.
It's bad enough in bmx right now with the hairy main following crowd buying those shit mafia bikes. All they care about is learning flair whips and shit. And would rather buy a can of monster than support a bmx company

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8/6/2016 11:07 AM

Awsome hopefully it gets more kids eyes on skateboarding instead of those fucken gay little scooters

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8/7/2016 10:16 AM

I hope not, bmx needs to stay more underground.

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8/8/2016 7:25 AM

Bmx being in the Olympics can be a double edged sword on one had it bring bmx even more into the spotlight and helps it become more of a recognized sport but on the other hand it opens the door for bmx to become more commercialized as well which could take away the charm of the sport. There's already many companies out there that are trying to "cash in" on bmx and don't care about the sport at all. By having bmx following skateboarding into the Olympics it can add to the problems bmx is already facing. Although the additional support from the Olympic community and endorsements could help bmx prosper and continue long into the future. As I stated before its a complicated issue, we'll just have to see how it goes for skateboarding first then maybe we can have a good idea of how it will effect the world of bmx as a whole.

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8/8/2016 9:15 AM

bmxer_yoshi wrote:

Bmx being in the Olympics can be a double edged sword on one had it bring bmx even more into the spotlight and helps it become ...more

I agree. But skateboarding is already a lot more mainstream than bmx, to the point it was pretty much inevitable it would end up in the Olympics. I heard Nike were behind the idea in the first place, coming up with ways of having a fair points system. I guess it's not far off from the x games though really. But even looking back at that, did it really have a positive impact on skateboarding or bmx? It introduced kids to the "sport", and people that placed got good money from it. But it also gave the big companies an opportunity to get involved and promote themselves, making huge profit and not giving back to the industry.

I don't think it's a bad thing that kids will get into skating or riding more. My concern is their attitude, and what brands they'll be supporting. Skateboarding is a multi million dollar business for some. But the more hardcore brands still struggle. And the same thing is happening on a smaller scale in bmx.
A brand with money can sponsor the best riders and push their brand more than a brand with no money. It doesn't mean the profits will go to someone who deserves it, or that their parts are any better. As soon as anyone treats it like a business, their main objective becomes making money. Which will often mean selling out to appeal to the most people, rather than sticking with their roots and doing what they believe is right. It also means increasing profit margins by cutting costs and raising prices. Which again is already happening in bmx. The people that have done more for bmx are missing out to the ones that are simply better at (or have more money to) promoting themselves.

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8/9/2016 3:36 PM

grumpySteve wrote:

I agree. But skateboarding is already a lot more mainstream than bmx, to the point it was pretty much inevitable it would end ...more

I do agree with the attitude part, HOWEVER I just want to be a smart mouth and point out that most BMXers have a terrible attitude as it is.

I don't think kids need to be getting into the sport to make money, but even if that is their end goal, and they promote the sport at least in a positive light, who cares? They ride, they support brands (in most cases not crap ones) and they make money. On top of that, how many people do you know that ACTUALLY make money off BMX? The list is pretty small.

All businesses need to make money and to sit here (some of you guys) and say "we need to be underground" or "stay smaller and less popular" is really kind of awful if you take into account that those small companies have employees, those employees may have families, homes and livelihoods to financially support. Getting far enough into it, you guys are basically saying that to appease your personal image of how BMX "should be" they cannot earn decent money and upgrade their company or improve their lives. Money makes the world go round, sad but true. You just need to hope that the money doesn't go to their heads and have them lose sight of their values (FBM is a great example-even if they were making Nike money, I feel like their core would be the same or similar). THAT'S the concern. What the money would do to change the values of the small company.

Double edge sword is the best description I could see for BMX becoming mainstream or in the Olympics.

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"Hey anybody ever make that mistake like right when you wake up in the morning and you believe in yourself?" -Kyle Kinane

"BIKES!" -Tom Segura

8/10/2016 3:01 AM

I agree, I want the smaller companies to prosper too. My worry is bigger non bmx companies jumping on the band wagon and effectively taking money away from the smaller companies. I can already see GT and haro etc becoming as popular as they used to be. Even though they left the bmx scene to make other bikes when the money disappeared in the early 90's.
Imagine the uproar if harry main entered the Olympics and all the kids that got into riding bought a mafia (mafia would be making 100% profit with nothing going to distributors or shops). There'd be a divide in bmx, like there is in skating. However, I quite like that divide myself. Some of the smaller companies are promoting the fun of skating, while others promote the "best trick" side of it. You can even see it in skateparks, there's always a group of skaters constantly trying tricks and filming instagram clips, and another group just pissing about doing wallies and no complys.

I suppose at the end of the day it wouldn't be any different than the x games days. It just bothers me that the companies that have always been around and helped the community would be over looked. But the more commercial brands would be raking it in, then probably disappear with their profit when the popularity dies down again.

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8/10/2016 4:49 PM

grumpySteve wrote:

I agree, I want the smaller companies to prosper too. My worry is bigger non bmx companies jumping on the band wagon and ...more

Yea, that's likely what will happen.

All we can do is hope that at least some of the BMX community can benefit from the funds it will drive in. And a lot of the kids that get into riding will get a big box bike, ride it for a week and break it, then buy another, better one OR quit.

Just gotta hope they get a better one.

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"Hey anybody ever make that mistake like right when you wake up in the morning and you believe in yourself?" -Kyle Kinane

"BIKES!" -Tom Segura

8/11/2016 12:17 AM

At the moment, non of those big brands make after market parts, so yeah, hopefully all the good brands will make money from kids upgrading parts. As those kids get more into riding, hopefully they'll see what it's about outside of the Olympics/x games side.
I guess every one of us started because we thought it looked cool. We probably all had a GT, mongoose, or haro at some point. And we all sucked but wanted to be like whoever was the best rider around at the time. There's not much money in bmx, so it just kind of bothers me that some people will make silly money out of it, while others will struggle.

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