When we named our first company “Hell on Earth” in 1995, we
never thought it, or we, would be alive- or much less, relevant- in
2010.
But here we are.
There have been plenty of bumps in the road during that time, but there
is no
progress without struggle.
Now, for the first time in years, we have a streamlined group of people
at all
levels of the company, all complimented excellently by Sidewall
Distribution.
We’ve sponsored some fantastic bike riders, some of the biggest metal
and
hardcore bands in the world, several fast-rising and already at the top
starts
in Mixed Martial Arts, and due to our own errors, have still remained
virtually
un-noticed.
Not for long.
The soul of this brand is rooted in discontent, and true discontent
does not
have a shelf life.
We make things for people to wear & enjoy; we represent things we
hope
people can relate to and think about when they’re all alone and their
ego’s are asleep.
We took a break, but it was merely hibernation.
The holes have been patched; the ship is no longer taking on water.
The spirit of vengeance cannot be bought- then, now, or ever.
We’re back, and the gloves are off.
“If you don’t live what you talk about, your mirror’s gonna find out…”
-Greg Walsh