PhotoNIKEiD presents: Primo Moments


A live streaming webcast from the the Motel No Tell in Huntington Beach, CA

This past Wednesday, August 4th,  Primo Moments presented by NIKEiD was broadcast live from the Motel No Tell in Huntington Beach, CA. The live broadcast featured interviews with Nike 6.0 athletes Garrett Reynolds, Nigel Sylvester, Mason Aguirre, Kolohe Andino, Kai Barger, Dennis Enarson, and  Mike Spinner. The crew talked with host Zack “Catfish” Yankush about a Primo Moment from their career. They also answered questions from the audience in attendance as well as from fans watching the live webcast around the world.

PhotoNigel, Mason, and Garrett were wearing shoes they customized from NIKEiD. The Nike Zoom Primo iD is the first Nike 6.0 product developed for performance customization. New features added to help you ride better no matter what your sport is include a traction system with different outsole grips for better feel on your pedals, the option for added cushioning in the collar and tongue for extra support and comfort, as well as a two midsole options for support or flexibility. You also will find tons of materials, colors, and graphic patterns so you can show your individual style.

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During the broadcast two lucky fans won the opportunity to see the customization options first hand from Primo’s Customization House at the Motel No Tell. Dennis Enarson and Kai Barger hosted Nike Zoom Primo iD design sessions for two fans who answered trivia questions correctly during the broadcast.

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Primo Moments also featured a special live musical performance was the band Thrice.

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You can check out the archived broadcast on NIKEiD’s Facebook page: http://go.nike.com/5prerkj

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The live streaming webcast was provided by LiveStream (www.LiveStream.com).

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