Ride BMX is

Media outlet Ride BMX has officially been put "on pause." 

Long story short, Ride BMX's parent company was sold and the new owner wasn't interested in continuing with the title (and a few others). The staff was laid off and Ride BMX as we know it has seemingly come to an end. That isn't to say it can't or won't be resurrected in the future, but this is where everything currently stands.

Here's what (former, I guess) Ride BMX editor Ryan Fudger had to say about the situation via Instagram - 

"So, yeah… On Thursday, January 31st, our parent company ASN was sold and the new owners decided to put Ride on pause and let the staff (Jeff, Adam, and myself) go. Truthfully, it was a brutal day that I did not see coming. I know rumors have been flying and we’ve been actively asking people to not be public about it. It wasn’t our intention to deceive anyone, but we wanted to minimize any damaging rumors to Ride as we were in active negotiations to purchase the brand. Ride has been a core part of my life since I began working for the brand when I was just 21 years old. In most ways, it’s who I am and what I do. And I’m sure it’s the same for Jeff, who’s been with Ride for even longer than I have. We’ve all poured ourselves into Ride and really, being let go from the brand didn’t shake me because I was confident that we’d come away with Ride in our hands. So, it was rather crushing to hear on Monday that the new owners will not be selling. It’s not about money. As far as I can extrapolate, their reasoning may lie in a current national news story that is affecting the parent company as a whole and that’s trickled down to freezing any and all brand sales. So yeah, that’s where we’re at. Ride is stagnant and I don’t know what will happen. I still have hope that it will end up in our hands in the near future, but I also need to take a step back and lookout for myself and my family. If I get any good news, I’ll definitely share it. Thanks to everyone for their support…"

While "on paper" Ride BMX was a competitor of ours, we are all friends and have worked side-by-side in numerous capacities over the past decade. BMX is a small world and we're all in it together. I care about these guys and want to see them all land on their feet after this shake-up. 

I know I speak for the rest of the guys at Vital when I say we wish the Ride crew all of the best in their next moves. Keep fighting the good fight and thanks for the good times!

Create New Tag
Show More Comment(s) / Leave a Comment