The all-new '07 Standard Byke website has officially been launched after the last week or so of me testing and tweaking content and design. The original idea was to launch it on the 15th to celebrate Standard's 15th official year in business but Rick kept sending me cases of Red Bull and we knocked the thing out super early. There are exclusive pictures of our 07 frames, our entire 07 catalog, all new softgoods, team, accessories and frame sections plus gallery sections that will actually organize our last 15 years of material as the season goes on. We're even working on an integrated rider/websurfer blog that will keep everything super fresh. All of this in the calm before the storm of our box set, "Been There Done That" and our new video "Stronger Than All," the first releases since '99. We didn't just come out, but we're sure swinging. For more info, go to

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