PhotoVista, CA. Allan Cooke has resigned his position as BMX Brand Manager, a position he has held at Haro for nearly three years. “During this time, Allan has led a team that has significantly changed the face of Haro BMX and pointed it back in the direction of its creative roots,” said Joe Hawk, Haro’s COO.

Allan has decided to take a job with a leading manufacturer of helmets located in his native Northern California and assuming the duties of Sports Marketing and Events Coordinator. Allan’s last day at Haro will be Wednesday, April 4th.

“He shares some of the same qualities as Haro’s founder Bob Haro-love of the sport, strong work ethic, and making great product ridden by the world’s best athletes. We will miss him but we are appreciative of the care and direction he’s given the brand during his tenure at Haro,”added Hawk.

“I can’t thank everyone at Haro enough for making the transition from full time athlete to full time worker a smooth and enjoyable one,” said Cooke. “I truly believe that nowhere else could I have learned as much as I have over the last 3 years and without each and every one that has their hands on all that is Haro. It wasn’t an easy decision to leave, I care so much for the work that we all have done together and there are many things I will miss that come with being a part of this brand however you only get one chance at life and this new opportunity wasn’t one that I was willing to pass up,” Cooke added.

“Haro is carefully looking at potential candidates capable of managing the growth of the iconic brand and continuing its leadership position in BMX for years to come. Our goal is to fill the position within the next 45 days in order to properly prepare for the launch of the 2013 model year,” said Hawk
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