Exclusive Ticket Deal Running May 11-17, Buy One, Get One Half Off


Burr Ridge, Ill. – May 11, 2009 – The Dew Tour, the world’s premier season-long action sports tour, today announced tickets for all the 2009 events are available for purchase beginning Monday, May 11. The fifth season of the Dew Tour kicks off June 26 in Chicago’s Grant Park.


For the first week that tickets are on sale, the Dew Tour is running a special promotion. With any purchase of a Reserved or Action Zone ticket between May 11-17, fans will receive the second ticket of equal value for half price.


Action Zone tickets are for adults and children and provide access to priority reserved seating for all finals contests on purchased day, in addition to official Dew Tour merchandise, a behind-the-scenes tour, athlete autograph session, merchandise discount coupon, Fast Pass access into all venues and interactive areas, and cold Mountain Dew. Reserved seating tickets are available for children and adults and guarantees seating for all finals competitions on purchased day.


Fans can also purchase grounds pass tickets for the final four events of the Dew Tour. The promotion will not apply to grounds pass tickets.


Tickets are now on sale at Ticketmaster, and select Ticketmaster retail outlets for all events (with the exception of the Wendy’s Invitational). A complete breakdown of ticket availability is as follows:


·            Nike 6.0 BMX Open, June 26-27, Chicago: Tickets will be available at or by phone at (800) 745-3000.

·            Skate Open, July 24-25, Boston: Tickets will be available at or by phone at (800) 745-3000.

·            Wendy’s Invitational, August 13-16, Portland, Ore.: Tickets will be available at Rose Quarter Box Office, participating Safeway and TicketsWest locations, by calling (877) 789-ROSE, or at

·            Toyota Challenge, September 17-20, Salt Lake City: Tickets will be available at or by phone at (801) 325-SEAT.

·            PlayStation® Pro, October 15-18, Orlando: Tickets will be available at or by phone at (407) 839-3900.


For more information on 2009 Dew Tour tickets, please visit


The complete 2009 Dew Tour schedule is as follows:


Event                           Date                             Location

Nike 6.0 BMX Open        June 26-27                    Chicago, Ill.—Grant Park

Skate Open                   July 24-25                     Boston, Mass.—TD Banknorth Garden

Wendy’s Invitational       Aug. 13-16                    Portland, Ore.—Rose Quarter

Toyota Challenge           Sept. 17-20                   Salt Lake City, UT—EnergySolutions Arena 

PlayStation® Pro            Oct. 15-18                     Orlando, Fla.—Amway Arena


Entering its fifth year, the Dew Tour is the most watched and attended action sports property in the world. Attendance for the 2008 Dew Tour totaled nearly 275,000 and an average of 49 million viewers tuned in via NBC and USA. The top athletes in the world will take part in this year’s Tour, all competing for the highly coveted Dew Cup that will be awarded in Orlando at season’s end to champions in each of the six disciplines. The 2008 Dew Cup winners include Chaz Ortiz (Skateboard Park), Pierre-Luc Gagnon (Skateboard Vert), Jamie Bestwick (BMX Vert), Cameron White (BMX Dirt), Daniel Dhers (BMX Park), and Adam Jones (Freestyle Motocross).


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Dew Tour

The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse a bonus pool at year-end based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. At season’s end, the overall point’s leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA.  Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel.  The Dew Tour partners include Mountain Dew (tour title sponsor); and Wendy's, Toyota and PlayStation® (event title sponsors).  Associate partners include Ball Park, Nerf, Nike 6.0, and Verizon Wireless. More information can be found at


Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer facing lifestyle brand.  The Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational, Maloof Money Cup, AMA Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour; Alli Productions, which creates original content, produces and presents content with partners, and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at


NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.


MTV Networks 

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

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